Customer Journey Mapping for Digital Marketing
Welcome to Mbeya Digital Savvy! Discover how customer journey mapping can transform your digital marketing strategy with this detailed and interactive guide using HTML, CSS, and JavaScript.
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1. Awareness Stage: The customer discovers your brand through ads, social media, or search engines. Use SEO and engaging content.
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2. Consideration Stage: They explore your site, compare products, and look at reviews. Build trust with informative blogs and testimonials.
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3. Decision Stage: They decide to make a purchase. Ensure smooth UX, clear CTAs, and fast checkout process.
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4. Retention Stage: Keep them coming back with email marketing, loyalty programs, and value-rich content.
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5. Advocacy Stage: Encourage them to refer others and leave reviews. Offer referral bonuses or incentives.